Category Archives: Research on Vintage

Reviving Revivals

I was paging through the latest Elle magazine, looking at one of the Trends pages, when I spotted a blouse with puffed sleeves. Elaborate blouses with ruffles, voluminous sleeves and other types of flounces are in this summer. The pictured blouse turned out to be from Zara, which has quite a few variations on these romantic looks.

Zara blouse with puffed sleevesZara Victorian Style blouseZara puffed sleeve blouse with detachable sleeves

On one hand, I think “Fresh, new fun sleeves!”

On the other hand, I think, “Where have I seen these before?” I paged through my copy of How to Read a Dress by Lydia Edwards, and sure enough, there were the sleeves, on dresses from the 1830s.

Many vintage enthusiasts like to look at the latest fashions and find the vintage “original” versions. If you love the Victorian ruffles and Regency sleeves, you may be thinking “Well, I’m only going to see those in a museum, not in my local vintage shop.”

But you just might see styles like this in the 1970s and 1980s sections of your favorite vintage store. Some of you might be old enough to recall Gunne Sax prom dresses from the late 1970s or Princess Diana’s leg-of-mutton sleeves on her gowns. The 1970s and 1980s witnessed revivals of Regency and Victorian styles of dresses and blouses.

In fact, Victorian and Edwardian blouses and dresses were the first styles that were worn when wearing “vintage” was first becoming a trend in the late 1960s. Hip, edgy fashion-conscious youth would shop thrift stores and find original Victorian and Edwardian garments.

I’m currently writing a book about vintage style, and one question I often encounter is “What kinds of vintage styles were in during the _______?” (Fill in the blank with the 1970s, 1980s, 1990s, etc.). Vintage style changes along with the looks that are currently on the runways. Vintage shops in the 1980s were often destinations for 1940s and 1950s looks, while the 1960s were more popular in the 1990s.

Here’s the table I’ve been working on that summarizes what vintage looks were in when. Notice that I start each decade mid-decade rather than at the beginning. That’s because often a decade’s iconic style isn’t apparent until mid-decade, as this recent New York Times article shows when it declares – in 2017, mind you – that the style of the 2010s can finally be discerned as “covered” (i.e. modest dress). Anything that you’d add to this table summarizing what vintage styles were in for whom and from what influences? Maybe we can predict the next vintage trend…..

Table: What was in during what decade?

Copyright 2017, Nancy L. Fischer

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Filed under Research on Vintage, Vintage Clothing, Worth Reading

Why do you wear & buy vintage?

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Hey vintage clothing wearers: Here’s an opportunity to win one of three $30 etsy.com gift certificates by answering this survey I’ve been working on.

click here for survey on why you wear vintage

“Why a survey for those who wear vintage clothing?” you might ask. I have been researching vintage and secondhand clothing in some way for the last five years. I’ve interviewed vintage clothing store owners in the Twin Cities, and I’ve researched when wearing vintage first became a mainstream trend in the United States.  Augsburg Now, the Augsburg College alumni magazine, recently interviewed me about my ongoing vintage clothing research, in case you’re curious.

I’ve read a ton of the academic literature about vintage, retro and secondhand over the last five years. I’ve enjoyed reading the vintage guides and coffee table books as well. It turns out there are a lot of assumptions about vintage and retro clothing enthusiasts in that literature! I’m a sociologist, so my approach is “Why just assume? Why not ask people?” So based on all that I’ve read, the conversations I’ve had with folks, and my own experiences with vintage, I’m now asking, “Why do you wear and buy vintage clothing?”

I’ve put together a survey for people who wear and/or buy vintage clothing. I’m hoping you would like to help out with this project. As an incentive to take the time to complete the survey, after the survey closes (on February 16th, 2016), I will conduct a drawing to choose three winners of $30 Etsy.com gift certificates.  Just click on the link above to take the survey. And if you know other vintage clothing wearers – whether they wear it occasionally or all the time – please send them the link to this page. The more folks who share their thoughts, the better!

Thank you – I really appreciate your help and look forward to hearing more about why you wear vintage!

Update Dec. 18th: Thanks to those of you who let me know there was a glitch in the survey. I’ve fixed it. You can let me know at fischern@augsburg.edu if you encounter any other problems.

-Nancy L. Fischer

 

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Filed under Research on Vintage